Vice President, Marketing & Strategic Partnerships
Karena Smith has managed the marketing, advertising, and business development strategies for SAGE Veterinary Centers since June 2016, to include brand positioning and brand awareness. Karena ensures our referring primary DVM relationships are developed and nurtured, and she works closely with the SAGE Management team on internal and external initiatives.
Before moving into her current role, Karena was the East Bay Regional Hospital Manager overseeing both SAGE Concord and Dublin operations. She started with SAGE in January 2013 as the Hospital Manager for SAGE Dublin.
Prior to coming to SAGE, Karena worked for the U.S. Army then spent close to 20 years in mortgage banking. She left the industry as a Vice President of Global Operations, overseeing the offshore loan processing and underwriting in various locations in India while managing the U.S. operations and sales force. She always wanted to work with animals and eventually transferred her management skills– first by owning her own equestrian business, then by managing the west coast territory for a medical device company when SAGE Centers became one of her clients.
Karena received her BA Degree in Liberal Arts with emphasis on Economics and Speech from the University of Hawaii at Manoa. She has also received professional certifications in national mortgage lending and with PATH (Professional Association of Therapeutic Horsemanship). She has served on the Board of Directors for various therapeutic riding organizations, using horses as a modality for disabled children and adults.
Born and raised in Manila, Philippines, she was a military brat who moved all over the world every 5 years then did the same in her career before settling in the Bay area in 2010. She enjoys traveling with her husband Doug and is the proud mother of her daughter Chelsea, a German shepherd cross rescue “Riley”, and a cat rescue “Happy”. She is looking for her next horse partner and when she can, she competes in Dressage, Jumpers and Eventing, and is an avid sports fan!